Aubrey North · For founders
The story people should understand about you.
Most founders can explain the company. Far fewer can say, in one line, what people should understand about them — and which parts of the story to leave out.
That's the same problem we work on every day, pointed at a person instead of a business. You don't have a visibility problem. You have a clarity problem.
What we do
We take your existing footprint — the talks, the posts, the bios, the way you introduce yourself — and find the one thing worth leading with. Then we cut back to it. Our 1/8th principle works the same on a person as it does on a company: pitch the eighth that earns you the right to the rest.
Three ways in
The First Note
We take a look at where people misread you and what you do, and our proposed change to fix it — written up as a short Aubrey North Note. The diagnosis is yours, whether or not you take it further. New founders and creators, once.
The Rewrite
We build the plan with you and help implement the fixes — starting with your positioning: who you are, who you're for, and how to earn attention in your own style. From there we improve where it shows — your bio, your profile, your posts.
The Intensive
Several focused weeks implementing your new positioning across every place people find you — your bio, your profile, your talks, your posts — so you come across the same no matter the platform.
Boutique by design — the same as everything else here.