The Stakes Read
What are stakes in a story? Not danger for its own sake — it's what a character stands to lose if they fail, and the reason an audience leans in.
Read →The Reads
Short pieces on the story underneath.
One idea at a time, held to the same bar as the work. Three lanes.
The Flaw Read
A character flaw isn't a quirk or a weakness for flavour. It's the false belief a story exists to break — and the best ones invert by the end.
Read →The Everything Pitch
How to explain what your business does, when you do a lot: stop listing everything. Lead with the one thing a stranger can hold, and let it earn the rest.
Read →The Core Read
What makes a character compelling isn't likability or backstory. It's the Core — character plus motive: the thing they want but never quite get.
Read →The Narrative Read
Story is what happened; narrative is the shape you give it. The difference between story and narrative — and why your business keeps sending the timeline.
Read →